Given matches men who want to fund and co-parent a biological child with women who are ready to carry and raise one. It coordinates conception through a clinic, handles legal agreements covering custody and financial support, and manages ongoing administration after birth.
| Launch Markets | New York and California. Retained reproductive law counsel and partner fertility clinics in both states. |
| Revenue Model | $50K per agreement ($10K onboarding, $40K matching + legal). $3K/yr after birth for custody administration and financial transfers. |
| Launch Buyer Pool | ~14K men across NY and CA |
| Raise | $500K pre-seed |
Parenthood and partnership have decoupled. Wealth is growing, pairing is slower, and fertility is time-sensitive.
Men 40+ with resources want children on a timeline. Women approaching fertility deadlines prefer a known, screened, financially committed co-parent to anonymous donation or settling. The product they need doesn't exist.
This came directly from operating Keeper.ai. Over four years running an AI matchmaking platform for marriage with 1.6M+ organic signups, one pattern kept surfacing: high-intent users who wanted children but held extraordinarily high standards for marriage. Matching them for love proved beyond our capabilities, but matching them for parenthood was a problem I could solve.
Men 40-55, $1M+ net worth, unpartnered or post-divorce. Buying timeline certainty, screening rigor, and predictable long-term obligations. They fund the process and the child's support.
Women 34-41 in top metros, approaching fertility deadlines. They prefer a known, screened, financially committed co-parent to anonymity. Financial support is structured before conception.
Both parents complete identity, background, health, fertility, and psychological screening. Each describes parenting values, timeline, and desired involvement.
Given identifies high-compatibility pairings on parenting alignment, geography, and timeline. Anonymized profiles, then facilitated introduction.
Independent counsel for both sides. Agreement covers parentage, custody, financial support, insurance, education funding, and dispute resolution.
Clinic-mediated conception only (insemination or IVF) through partner fertility clinic.
Given administers the agreement: support disbursements, insurance compliance, annual reviews, and mediation if needed. Administration continues through the child's minority.
No state has a framework purpose-built for structured co-parenting agreements — but the adjacent infrastructure is ready. Assisted reproduction is mainstream (435K ART cycles in 2022, 2.6% of all U.S. births). Surrogacy and gestational-carrier frameworks are maturing legally. The first company to build compliant rails will define the category.
Modamily, CoParents.com. Self-serve matching. No legal, financial, or clinical infrastructure.
Linx, Selective Search. Optimize for romance, not parenthood on a timeline.
Kindbody, Progyny, Carrot. Coordinate IVF logistics. Don't match parents.
Solve for genetic material, not an ongoing co-parenting relationship with financial structure.
No existing player combines matching, legal structuring, financial escrow, and clinical coordination.
Intended fathers bear all platform costs. Given never takes a percentage of the child's support reserve. Revenue comes from service fees.
| Population | Revenue | Note | |
|---|---|---|---|
| TAM | ~1.4M men | $210B | Global HNWI men 40-55, unpartnered/post-divorce, at $150K lifetime rev |
| SAM | ~470K men | $70B | U.S. HNWI men in target age and life stage |
| SOM | ~14K men | $2.1B | NY and CA launch markets, reachable via wealth advisor and fertility clinic referral networks |
Based on 22.8M global HNWIs (Capgemini 2024). Lifetime revenue of ~$150K per family assumes 1.5 children avg, including upfront fees plus 18 years of recurring administration.
| Metric | Target |
|---|---|
| Executed agreements | 20 |
| Revenue per agreement | $50K |
| Gross upfront revenue | $1M |
| Variable delivery cost per agreement | $7K |
| Contribution after delivery | $860K |
| Contribution margin | 86% |
Acquisition is organic. The founder scaled Keeper.ai to 500+ HNWIs with $0 paid acquisition — the same playbook applies here.
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Jake Kozloski, Founder and CEO. Built Keeper.ai (1.6M+ organic signups, ~$4M raised). Four years operating a two-sided matching marketplace where trust, screening rigor, and high rejection rates are core to product quality. Given is a direct spinout from his learnings at Keeper.
Solo operator across every function: design, engineering (with Claude Code), marketing, sales, and operations. No plans to hire until engagement volume demands it. Reproductive law counsel retained on contract. Deliberately lean: founder plus outside counsel plus clinic partners.
Funds 18 months of concierge operations: retained reproductive law firm, clinical partnerships in NY and CA, founder-run engagements, and escrow infrastructure with a licensed fiduciary partner.
A separate legal and risk diligence memo is available on request.